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Major companies are running in the AI race… but Amazon seems to be dragging its feet. The company has unveiled a few AI-powered features, but they haven’t really been much. Well, Amazon wants to change that, as it’s rumored to be working on a ChatGPT competitor.
The biggest companies in the world (Google, Microsoft, Apple, Meta, and Amazon) have all expressed their interest in AI. All of them, except for Amazon, have launched some sort of major user-facing AI product. Apple’s will land on iOS 18 in the near future.
We’ve seen AI tools from Amazon for businesses and sellers, but no one’s visiting Amazon.com for any sort of AI experience. Meanwhile, the tech landscape is shifting toward an AI-generated future.
Amazon could catch up by launching a ChatGPT competitor
We’re still dealing with early information, so you’ll want to take it with a grain of salt. Reports state that Amazon is working on a true-to-form AI chatbot with all the fixing’s that you’d find with something like ChatGPT or Gemini. Just like other chatbots, you’ll be able to enter queries and get responses. Pretty standard AI chatbot shenanigans.
Reports also say that this chatbot will also be able to generate images. This would put it on par with other chatbots such as Gemini and Microsoft Copilot. Gemini still can’t generate images of human beings because of the previous controversy.
This chatbot is codenamed “Matis.” It shares names with the Greek goddess of wisdom, which is pretty clever of the company. There’s no telling what the company is going to call the final product, however.
Matis doesn’t seem like it will offer anything drastically different from what we have today. The chatbot might be accessible through a website just like ChatGPT, Gemini, etc. Also, there’s a chance that it could offer real-time information by surfing the web. It will also show the source links for its results.
However, Matis could have a trick up its sleeve
Amazon could give Matis a certain advantage, and it’s perfect for people who are into the smart home lifestyle. According to people close to the matter, Matis may also automate certain tasks just like Alexa. This could include smart home tasks like turning on lights and operating smart devices. If it integrates with your Alexa account, then you’ll have a very capable AI agent.
Right now, we’re going to have to wait for more information on this chatbot. Amazon isn’t exactly efficient with its AI endeavors. We recently got the news that the generative AI-powered Alexa won’t be coming for quite some time.