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Amazon launched a new grocery delivery subscription in the US today. The new plan will cater to Prime members and EBT cardholders in over 3500 cities nationwide.
The new grocery delivery subscription caters to Prime members and SNAP beneficiaries
Prime members can get unlimited grocery delivery at just $9.99 per month with the new subscription. However, this comes with a condition, the total order value must exceed $35. The new plan is applicable if customers order from Amazon Fresh and Whole Foods Markets. Amazon also mentioned that subscribers can order groceries from local grocery and specialty retailers on their website.
Amazon’s new grocery delivery subscription is even more beneficial for registered EBT cardholders in the United States. The company is offering the same benefits to the customers enrolled in SNAP at just $4.99 per month. It is worth noting that the EBT card is issued to low-income citizens who rely on the government’s Supplemental Nutrition Assistance Program (SNAP).
The company says that with this move it extends support to customers in low-income classes. Not to forget, EBT card-holding customers can avail of the benefit even if they haven’t subscribed to the Prime subscription. Amazon also includes a 30-day free trial so that customers get an idea of how the subscription works initially.
The company earlier trialed the delivery subscription
Well, it’s not that Amazon launched this grocery delivery subscription all of a sudden. Before the official unveiling, the company launched the same plan late last year as a trial in the capital of three states including Ohio, Colorado, and California. Amazon says that the feedback from 85% of customers enrolled in the plan was extremely positive leading to the official announcement.
The recent move is Amazon’s effort to solidify its existence in the market already occupied by some familiar names like Walmart and Target. Both offer a paid membership plan for grocery delivery. For reference, Walmart charges $12.95 per month to its customers who order groceries with a “Plus” plan. So, a low-cost grocery delivery subscription might work in favor of Amazon.