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Spotify is ready with a Spotify Supremium tier, hinted the company’s CEO Daniel Ek. Priced noticeably above the prevalent Spotify Premium plan, it would offer “Hi-Res Audio” for almost all of the content available on the platform.
What is Spotify Supremium tier and how much will it cost?
Spotify has long hinted about a “Supremium” tier. As the name indicates, this subscription sits above the Spotify Premium plan, and it has been officially confirmed by the company’s CEO.
During Spotify’s latest earnings call, Spotify’s CEO referred to Spotify Supremium as, “sort of a deluxe version of Spotify that has all of the benefits that this normal Spotify version has, but a lot more control, a lot higher quality across the board.”
Exciting news for Spotify users: "Supremium" subscription tier set to launch this year.
Reports claim it will be a $5 add-on feature. pic.twitter.com/XnlVFcU7Kx
— World Of Music (@worldofmusicnft) June 19, 2024
Daniel even indicated that the Spotify Deluxe or Spotify Supremium would, “probably [be] around a $17 or $18 price point.”
The prevalent Spotify Premium tier costs $11.99 in the US. In other words, the new tier would cost about $5 more per month. The Premium tier offers ad-free listening, “high audio quality”, offline or download rights, and other benefits.
As Spotify currently charges $11.99 for a standard/individual premium subscriber, if “Supremium” was to be an add on, we’ll be looking at a slightly lower cost of $16.99 in total, providing that it is the minimum of the $5 increase.
— World Of Music (@worldofmusicnft) June 19, 2024
Spotify Supremium would have to offer significantly more benefits to attract subscribers. Interestingly, Spotify as a company isn’t too concerned about customer acquisition and retention.
Spotify’s paying customers remain loyal even after price hikes
Spotify has been able to get subscribers comfortable with paying a premium for an ad-free, high-quality audio listening experience. Moreover, the company even managed to retain customers even after a price hike earlier this year.
Spotify’s total number of monthly active users reportedly grew 14 percent year-over-year to reach 626 million. Daniel observed, “We’re seeing less churn in this round of increases than we did in our prior one”. What this means is that a price increase pushed far fewer subscribers to cancel their Spotify subscription.
Spotify launches a new "Basic" plan in the US at $10.99/month! All Premium benefits minus audiobooks. Great for music & podcast lovers! 🎧 Plus, a "Supremium" plan with high-fidelity audio is on the way. #Spotify #TechNews pic.twitter.com/U2XbIeZ14c
— Autonomics Web (@AutonomicsWeb) June 24, 2024
Spotify does offer a $10.99 per month ad-free plan but this tier does not include audiobooks. Additionally, the company offers ad-supported tiers in several developing countries.
Now that Spotify has officially acknowledged the existence of Spotify Supremium, it is only a matter of time before the company launches the new tier. When probed about a launch date, Daniel indicated the tier is coming, but refused to commit to a launch date.