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The worldwide tablet market has finally seen a year-over-year growth of 22.1% in Q2 2024. According to a report from market research firm IDC, a total of 34.4 million unit sales have been recorded in the second quarter of this year. The unit sales recorded in Q2 2024 is comparable to the 32.5 million unit sales of Q2 2019. However, volumes are still not comparable to the unprecedented sales witnessed during the pandemic.
According to IDC’s report, the growth in sales in Q2 2024 as compared to the pre-pandemic shipment levels is driven by product refreshes from many top vendors like Apple, Huawei, and Xiaomi.
Apple has seen 18.2% year-over-year growth in the tablet market in Q2 2024
Speaking of Apple, the company has seen a growth of 18.2 percent year-over-year in unit sales in the tablet market in this quarter. The new 11″ and 13″ M2 iPad Air and M4 iPad Pro have likely contributed to the positive result. They shipped 12.3 million units in the second quarter and occupy a market share of 35.8%. However, the company is still struggling to compete with some of the Chinese manufacturers in their home country.
The second position is occupied by Samsung, with a shipment of 6.9 million units in the same period. The company has also seen a year-over-year growth of 18.6%. Notably, Samsung achieved this growth without having any major new product launches in the period.
Lenovo comes in third place with year-over-year growth of 16.7% and shipments. The company has shipped a total of 2.5 million units in the period and currently occupies a market share of 7.3%.
Huawei and Xiaomi have seen impressive growth in China
Interestingly, Huawei and Xiaomi have achieved massive growth year-over-year, although, the unit sales are relatively much lower than that of Apple’s or Samsung’s. Huawei and Xiaomi shipped 2.3 million and 2 million units in Q2 2024 with a year-over-year growth of 40.3% and 94.7% respectively. Both companies currently have a market share of 6.8% and 5.8% respectively.
“The 2Q24 results signal that the market has moved beyond the pandemic. We expect the refresh cycle and growth in emerging markets to continue aiding the recovery in the near term,” notes the report from IDC.