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The 2024 Olympics kicked off in Paris on 26th July and is ongoing in full swing. Meanwhile, YouTube has jumped on the boat to offer every bit of coverage of the pinnacle event in select regions. The platform has been one of the top sources for live-streaming the Olympic Games and its highlights. This year, YouTube is taking the Olympics coverage one notch up with the help of popular creators.
YouTube ensures that you catch all the action from the Olympics from your favorite creator’s eye-view
YouTube has a bit of a surprise for all its viewers around the globe. Before the start of the Olympics 2024, YouTube sent over 30 creators to Paris. With this move, YouTube wants its viewers to enjoy the Olympics through the eyes of their favorite creators.
The video streaming giant even named some of the YouTube creators. The list includes popular names like RJ Karishma, Gabinouvilla, Underrated Hijabi, Paul Ferrer Z, Tina Yong, Haley Kalil, Jeenie Weenie, Kristy Scott, Rick Azas, Liza Baez, Enaldinho, Robbie Lyle, and more.
YouTube creators including Haley Kalil, Jeenie Weenie, and Kristy Scott will be at the Olympic Games as part of NBCUniversal’s Creator Program. You can tune into YouTube to check out their take on the event all in their way. Whereas, other aforementioned YouTube creators are at the Olympics in collaboration with official broadcasters, like Eurosport, and the IOC.
You can enjoy the event with multiview and on 4K with YouTube TV
Apart from catching the actions from the Olympics through your favorite creators, YouTube says that if you are in the United States, you can tune into NBCUniversal’s coverage. The company further adds that the broadcaster will offer extensive coverage via YouTube on NBC, USA Network, CNBC, and other popular channels.
The platform also mentions that viewers can watch the Olympics coverage in 4K via YouTube TV. Plus, enjoy all the clips and highlights on YouTube. Fans from Brazil and seventeen other Spanish Latin American nations can also catch the live stream of the event. As a bonus, these fans can use the multiview through broadcasters like CazeTV and Claro Sports.
All that said, the decision to use YouTube creators to garner viewers’ attention towards the Olympics is something new. In short, YouTube is doing justice to its existence by making a global event reach its global audience.